As I told you before, the main item of our project will be about the stereotypes. There are different kinds of stereotypes, such as gender, race, religion and so on. Those stereotypes have been formed in people’s mind through various media. For example, many people are spending tons of time in front of their television and watching the news, the soap drama and the commercial films. Especially, the commercial films use many stereotypes because usually it’s funny and therefore effective to deliever the messages in a very short time.
I found a short, but great article that analyize two commercial films using an Asian stereotype and introduce one home-made video about ‘silent racism'(http://blog.sojo.net/2009/06/05/i-am-more-than-a-stereotype/).
Like the aurthor of this article, Euhene Cho saying, it’s true that there are many ‘unhealthy‘ images of Asian people on visual media. When the Asians speak wrong English and do some weird martial arts or meditation, the people in the western countries start laughing. Both advertisings that mentioned in this article are also using Asian people as a funny item. I might be biased, but for me, the Asian guy in the first ad really looks like a dumb, seriously.
Some examples of Asian stereotypes in advertising that I found today might not be appropriate to our project because I shoud’ve found examples in the Internet. But, I just wanted to say the way the advertising uses the Asian stereotypes. So, I’m going to try to find the examples for that in the Internet. I think I can make it on the Youtube or Twitter.
Lastly, I want to say that you should watch the video posted on that article. It has a clear and meaningful message about the stereotype. On the top of that, in terms of our video project, I think that video can be a great example. I’m thinking I will make our video in that style.