In the article “stereotype in media”, Lily Gataullina said that media has become another althusserian ideological apparatus that control the mind of masses. Here I quote one paragraph as following.
Mass media became on of the main sources of popular culture in modern capitalist society. Media, however, not only entertains and offers news to people, but also transfers the stereotypes, beliefs and values of the society to reproduce the existing order of social life. Louis Althusser in his theory of ideological state apparatuses, says that schools, families, religions play the role of the ideological state apparatuses. These institutions invisibly transfer and indoctrinate the dominant hegemonic ideology of the society into the minds of people in order to be able to control people. In the modern capitalist world, I would argue, media turned to be yet another althusserian ideological apparatus that control the mind of masses.
In fact, we can easily find plentys of examples about this arguement. For instance, in many movies we saw that males are usually the boss who dominant females, black people are always the poor who live in a dirty place, all women are desperate to get married, and all Muslim who wears turban are danger. These scenario might all be familiar to everyone, and they could have already been a stereotype in our mind.
However we can not simply blame media system for providing such biased content, the audience has the great responsibility for judging and selecting the right information about what they seen or what they recieved. Moreover, media stereotype are inevitable, such as movies, advertising, news and entertainment, they all need to gain as much attraction or attention from audience as possible. And by using those stereotype in contents, it will be easier and quicker for the audience to understand and absorb those informations. We do stereotype as a way of making sense of our surroundings, it allows us to understand a complex thing with a minimum of effort. But as I mentioned before, we still need use our own value and knowledge to process those informations when recieving them from the media system.