Archive for the ‘Ethnic Stereotypes’ Category

   In the article “stereotype in media”, Lily Gataullina said that media has become another althusserian ideological apparatus that control the mind of masses. Here I quote one paragraph as following.

Mass media became on of the main sources of popular culture in modern capitalist society. Media, however, not only entertains and offers news to people, but also transfers the stereotypes, beliefs and values of the society to reproduce the existing order of social life. Louis Althusser in his theory of ideological state apparatuses, says that schools, families, religions play the role of the ideological state apparatuses. These institutions invisibly transfer and indoctrinate the dominant hegemonic ideology of the society into the minds of people in order to be able to control people. In the modern capitalist world, I would argue, media turned to be yet another althusserian ideological apparatus that control the mind of masses.

    In fact, we can easily find plentys of examples about this arguement. For instance, in many movies we saw that males are usually the boss who dominant females, black people are always the poor who live in a dirty place, all women are desperate to get married, and all Muslim who wears turban are danger. These scenario might all be familiar to everyone, and they could have already been a stereotype in our mind. 

all women are desperate to get married ?

  However  we can not simply blame media system for providing such biased content, the audience has the great responsibility for judging and selecting the right information about what they seen or what they recieved. Moreover, media stereotype are inevitable, such as movies, advertising, news and entertainment, they all need to gain as much attraction or attention from audience as possible. And by using those stereotype in contents, it will be easier and quicker for the audience to understand and absorb those informations.  We do stereotype as a way of making sense of our surroundings, it allows us to understand a complex thing with a minimum of effort. But as I mentioned before, we still need use our own value and knowledge to process those informations when recieving them from the media system.


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    I believe that many people might saw these 12 satirical cartoons before, they were first published in the Danish newspaper Jyllands-Posten in September 2005. Now, this ” Muhammed Cartoons” has become famous all around the world, and also has caused many reactions and anger from the Muslim community, some aggressive Muslims even threatened to kill the artists who drew these caricatures. Especially the one who portrayed Muhammed as a bomber in  a picture of Muhammed with a bomb in his turban.

  After the violent treats from Muslims, plenty of countries have started to re-publish these drawings on newspaper, politicians around the world have stood out and expressed their support through media, moreover, there come up lots of people who begin to post their opinions towards these controversial cartoons on their blog or website.

The orange part on the map are countries that have re-published these drawings

  This issue, which is called “The Muhammed Crisis”, just becomes bigger and bigger, and caused more arguments and outrage among people. Indeed, this is a quite sad and sensitive issue in human society, however, if we look at it from the mass media aspect, it could be interesting.

  Let us back to the old days and imagine the life without television or Internet this kind of new media. In those days, it is almost impossible for people to concern about what is happened on the other side of the world, or to know what people from other countries said or wrote about anything that offend our culture or religion. Perhaps they will know eventually, but it might takes at least couples of weeks and months for one person to deliver this message from one side to the other side of the world.

  However, because the invention of new media, especially the Internet, people can get the instant news or participate in any discussion easily. On one hand, it seems to be more convenient to understand all the global issuses quickly without traveling to certain places; but on the other hand, it also means that every little piece of news or events can be known to everyone in a very short time, even worse, lots of subjective stereotypes or biased judgements can be added in during the process of  dissemination.

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As I told you before, the main item of our project will be about the stereotypes. There are different kinds of stereotypes, such as gender, race, religion and so on. Those stereotypes have been formed in people’s mind through various media. For example, many people are spending tons of time in front of their television and watching the news, the soap drama and the commercial films. Especially, the commercial films use many stereotypes because usually it’s funny and therefore effective to deliever the messages in a very short time.

I found a short, but great article that analyize two commercial films using an Asian stereotype and introduce one home-made video about ‘silent racism'(http://blog.sojo.net/2009/06/05/i-am-more-than-a-stereotype/).

Like the aurthor of this article, Euhene Cho saying, it’s true that there are many ‘unhealthy‘ images of Asian people on visual media. When the Asians speak wrong English and do some weird martial arts or meditation, the people in the western countries start laughing. Both advertisings that mentioned in this article are also using Asian people as a funny item. I might be biased, but for me, the Asian guy in the first ad really looks like a dumb, seriously.

Some examples of Asian stereotypes in advertising that I found today might not be appropriate to our project because I shoud’ve found examples in the Internet. But, I just wanted to say the way the advertising uses the Asian stereotypes. So, I’m going to try to find the examples for that in the Internet. I think I can make it on the Youtube or Twitter.

Lastly, I want to say that you should watch the video posted on that article. It has a clear and meaningful message about the stereotype. On the top of that, in terms of our video project, I think that video can be a great example. I’m thinking I will make our video in that style.

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