The internet is different from old media, it is more interactive and easier to access. In the structural transformation of the public sphere, Jürgen Habermas developed the influential concept of the public sphere, which emerged in the 18th century in Europe as a space where individuals exchanged views and participated in critical discussion.
The Internet, in some aspects, can be seen as a public sphere, it allows everyone to take part in discussion and express their ideas. There are lots of interactions during this information changing process. Medium such as radio and television, however, can’t be a public sphere. They are known as ‘few-to-many’ medium, which has only one or few transmitters but many receivers. This prevents fast interactions between the reporter and their audience through this kind of one-way medium.
In the past, there was a dominant theory called the “Stimulus-Response theory”, explaining the relationship between the media and the public. It believes that the media had a very powerful and direct impact on the people when they are watching TV or reading a newspaper. Audiences are passive who simply absorb all messages from medium and are thus easily manipulated.
However, as the internet grows in popularity, the stimulus response theory seems no longer applicable. Television and newspapers no longer hold the sole channel of communication, through the internet, the population can access various distinct new ideas; forcing the audience to consider and evaluate ideas presented to them, making the absorption of information a more active experience.
People are now watching blogs and videos, interpreting them, and then posting their views online. They can discuss with others and participate in the procedure of making news and spreading knowledge.
People are now not only viewers of media, but also producers of media.